Our Expertise

We are committed to helping our clients achieve their business and strategic goals.  Below are some of our areas of expertise with details on how we can partner with our clients to achieve their goals.
New product launch
  • Market dynamics for products

  • Customer buying criteria

  • Prioritization of features

  • Pricing dynamics

  • Developing tools for pricing and commercialization of products

Regional market entry 
  • Market segmentation … size, entry timing, scale, competitive analysis

  • Regional dynamics … end user dynamics/buying criteria

  • Channel strategy … business structures, product & services models

  • Product compliance & pricing 

Sales channel design 
  • End user buying behavior

  • Establishing sales team, KPI’s

  • Measuring talent performance

  • Setting up distributor contracts

Pricing analysis 
  • Pricing for new product launch

  • Value pricing vs cost plus pricing

  • Customer willingness to pay

  • Test impact on price increase

  • Pricing based on segmentation

 

Market research 
  • Secondary research

  • Primary research ... Voice of the customer

  • Analytics to drive buying behavior

  • Use of tools such as conjoint analysis to determine tradeoffs

Business strategy  
  • Focus on key business goals

  • Organization alignment/design to meet business goals

  • Leadership succession planning

  • Training teams